Competition Squashed

I never thought I would enter the checked bag business, but that is sort of what we have just done. We identified that a bowling alley across the street from that old building was checking bags for fans and charging a fee. If you know me, you know I am a competitor. Nobody is going to take ancillary revenue from fans except us.

So to swiftly eliminate this competitor we have adopted a new policy that allows you to take a bag into the stadium without a fee. Like Southwest airlines, your bag enters free from now on at my Yankee Stadium. We have also adopted a new slogan for this policy: "It's In" (meaning your bag, get it?). So come to Yankee Stadium and grab your bag. It's in.